Two people reviewing search results on laptops

    SEO & GEO · Google and AI search

    #1 on Google.
    #1 in AI answers.

    GEO — Generative Engine Optimisation — is getting your business named when people ask ChatGPT, Perplexity or Google's AI who to use. We build it on top of the SEO that keeps you ranking on Google.

    • #1 in AI answers for OneGovs
    • #1 in local AI search for Aspect Bathrooms
    • AI visibility tracked monthly

    Two kinds of search. One plan.

    SEO

    Rank on Google

    Get found in the blue links and the map pack when people search for what you do.

    • Technical fixes
    • Service & location pages
    • Google Business Profile
    • Rankings tracked
    GEO

    Get named by AI

    Get recommended when people ask ChatGPT, Perplexity or Google's AI who to use.

    • AI answers tracked
    • Question-led content
    • Reviews & mentions
    • Structured data

    Our process, step by step.

    1. 01

      Baseline

      SEO + GEO

      We record where you rank on Google today and run your customers' real questions through ChatGPT, Perplexity and Google's AI. You see the screenshots before we change anything.

      You get: Ranking report + AI answer screenshots

    2. 02

      Technical fixes

      SEO

      Indexing, speed, structured data and site structure fixed, so Google and AI tools can read every page properly.

      You get: Clean, crawlable site with schema

    3. 03

      Answer-led pages

      SEO + GEO

      Service and location pages rewritten to answer the questions buyers ask, in plain language an AI can quote directly.

      You get: Pages built around real questions

    4. 04

      Local & trust signals

      GEO

      Google Business Profile, reviews, directories and mentions that AI tools rely on when choosing who to recommend.

      You get: Stronger profile, more reviews

    5. 05

      Track & report

      SEO + GEO

      Every month we re-run the same questions and rankings, screenshot the answers and agree the next moves.

      You get: Monthly one-page report

    See exactly what you get.

    Search performance metrics on a screen

    AI answer tracking

    We ask the questions your buyers ask, in ChatGPT, Perplexity and Google's AI Overviews, and record whether you come up and who does instead.

    • ChatGPT
    • Perplexity
    • AI Overviews

    Real answers, from real searches.

    The process,
    in short.

    Step 01

    Baseline check

    We ask the questions your customers ask across ChatGPT, Perplexity and Google's AI, and record what comes back today.

    Reviewing search results on a laptop

    Same question, two different answers.

    Google still matters.
    AI is where the question starts.

    • One plan. SEO and AI visibility run together, so nothing on your site contradicts anything else.

    • Proof you can see. Screenshots of what AI actually says about you, not a slide about impressions.

    • No false promises. Nobody controls AI answers. We report what changed, honestly.

    THE OFFER

    GEO & SEO

    AI search visibility built on proper SEO: audit, content, structured data, reviews and monthly tracking.

    Fixed scope, agreed after a short call. Continue monthly, or stop once the plan is delivered.

    Talk to us
    • AI answer baseline and monthly tracking
    • Technical and on-page SEO fixes
    • Question-led content pages
    • Structured data and schema
    • Google Business Profile and local pages
    • Reviews and mentions programme
    • Monthly report with screenshots

    Questions

    Generative Engine Optimisation. It is making your business easy for AI tools like ChatGPT, Perplexity and Google AI Overviews to find, trust and cite in their answers.

    Find out what AI says about you.

    Tell us what you sell and where. We'll check whether AI recommends you today, and what it would take to change that.

    hello@heplink.co.uk

    0191 543 3563

    Prefer to see more first? See our work.

    We'll reply by email, usually within one working day.