Guide · Updated October 2026

    The best marketing agency
    for estate agents.

    Estate agency marketing has two jobs: sell the listings, and win the next instruction. The right agency does both, with property content that makes vendors want you on their sale board.

    Listings and instructions both covered

    Agency types compared

    Our pick, stated openly

    What to look for.

    01

    Property photography and video

    Bright, wide, consistent stills plus walkthrough and reel formats that perform on Rightmove and social.

    02

    Vendor-winning content

    Content that shows sellers how you market a home, so you win valuations against cheaper agents.

    03

    Local paid ads

    Meta and Google campaigns targeting homeowners in your patch who are thinking of selling.

    04

    Fast turnaround

    Listings can't wait a week. Ask how quickly shoots are edited and delivered.

    05

    Reporting on valuations

    The number that matters is valuation requests, not views.

    Types of agency.

    Property photographerListing photos on a budgetRarely helps you win instructions
    Property marketing specialistPhoto, video and social for agentsCheck they can also run paid ads
    General digital agencyWebsites and SEOMay lack property content experience
    Franchise head-office marketingBrand consistencyLittle local focus for your branch

    Our pick, and yes we're biased

    Heplink

    Sunderland · UK-wide

    We create property photography, walkthrough video and social content for estate agencies across the North East, and run local campaigns to win valuations. Top 50 UK marketing agency at the 2025 UK Small Business Awards, 5.0 on Google, 90%+ client retention and 42M+ views generated for clients.

    Questions to ask

    Before you sign anything.

    • How fast are listing shoots delivered?
    • How will you help us win more instructions?
    • Can you run local ads to homeowners?
    • Who attends the shoots?

    Frequently asked questions.

    Win more instructions.

    Talk to us about property content and local campaigns for your branch.